Tuesday, May 15, 2018
Juuling And The Youth Mood Of Comedic Despair
I loved Jia Tolentino's recent New Yorker article about teen vaping and the rise of the Juul -- which was not only informative but also avoided the whole "OMG teens are doing a thing, oh no."
In case you don't know, a Juul is an electronic nicotine vaporizer that looks like a flash drive and that you can recharge using your computer. A lot of the article is about adults worrying that Juuling, like other kinds of vaping, is creating nicotine addicts instead of helping them -- but let's just pass over that part. From a cultural perspective, I'd say that the most noteworthy things about the Juul are the aesthetics, the mood, and the price.
Aesthetically, at first I was surprised to hear that teens found smoking "gross" and Juuling cool. I smoked for a long time, and though I quit years ago, I still miss smoking. And of course most of that is nicotine-related, but clearly I am not alone in thinking that smoking is cool. And if you're coming from a point of view in which smoking is cool, how could you prefer this ... piece of plastic with "rounded edges and a gently burnished finish"? It sounds like a generic piece of computer equipment.
But the cool of Juul is explained later: "Teen Juul iconography radiates a dirtbag silliness. Vapes are meme-ready, funny in a way that cigarettes never were: the black-and-white photograph of James Dean smoking in shirtsleeves has been replaced with paparazzi snaps of Ben Affleck ripping an e-cig in his car. In one popular video, a girl tries to Juul with four corn dogs in her mouth." This I can understand. If Instagram is your aesthetic reference point, and everything should either be sleekly sexy or humorously ridiculous, the Juul is going to fit your life and a cigarette is going to seem ash-producing and literally filthy. Of course, there's a generational factor: the teens interviewed are very clear that Juuling is for the young: one person describes her older sister as a Juuler -- and how weird that looks, because her sister, at 23, is "older."
The teens that Tolentino interviews have a perspective on Juuling, and on life, that I found not only familiar from my own youth but that actually resonated with my mood right now. One young man said that "Juul represents his generation’s 'tech-savvy ingenuity when it comes to making bad decisions,' but added that "his generation was most flippant when it came to serious things, 'like health, or mortality.'" When asked if Juuling was a destressor for young people or a source of stress, a young woman said, "I don’t know ... People definitely stress-Juul. But everything we do is like Tide Pods. Everyone in this generation is semi-ironically, like, We’re ready to die.”
In a way, I feel like this is a general feeling in adolescence, which is why teenagers engage in so many risky and unhealthy behaviors. Those behaviors are fun, and who cares? This is not a knock on teenagers, by the way -- they may very well be right about the meaning of life and it's the rest of us who are trapped in the risk-averseness of growing up.
But in another way, I feel like "semi-ironically ready to die" has a particular resonance to being young in modern America. With climate change, police shootings, school shootings, health-car-via-GoFundMe -- for fuck's sake. In this context, "semi-ironic" is kind of a heroic stance.
In any case, price-wise: at least for teens, Juul is expensive. Teens can't shop in the online store, so there's a whole resale-markup-dealer situation going on for them, and Juuling is associated with teens who have cars and money. I don't have much to say about this except that it is ultra coherent with every other trend in which extra money is more and more essential to having any of the things.
Part of me wants to share and partake in the generalized mood of comedic despair that the Juul seems to refer to. But, at my stage of life, I also feel an obligation not to be too ¯\_(ツ)_/¯. We older people are supposed to have perspective and experience that will enable us to be constructive and helpful, to maybe steer the world toward solutions; even if there aren't any solutions, we have an obligation to care for people and help them feel less alienated and frightened. Ultimately, like Juuling itself, comedic despair is not always good look on a middle-aged person.